The story
Lightened hair breaks at the comb more than anywhere else, which is why the conditioning step matters more for blondes than for anyone. Shea butter and the Cymbidium orchid complex rebuild the moisture barrier, pro-vitamin B5 softens, and Dynagen-R does the structural work underneath. A light violet pigment keeps brass at bay so you are not relying on the shampoo alone. Ears down, comb through, two minutes, and blonde that felt like straw starts behaving like hair again.
What it does
- Neutralizes and removes brassiness
- Heals hair as it rehydrates
- Helps mend split ends
- Protects against every day damage
- Eliminates tangles
Clinically backed repair
Dynagen-R is our patented hair technology, sourced in France and exclusive to REDAVID: a yeast protein fermented from Fair Trade sugar cane that is molecularly similar to your own hair protein, so it bonds into damaged patches instead of sitting on top. In laboratory testing it raised the markers of hair strength and structure by 50.94% against an untreated control. Three phases, every time you use it: Rebuild, Rehydrate, Reseal.
Source: REDAVID clinical testing, Dynagen at 1%. Markers measured: keratin 14, 17 and 71, collagen I and IV, CD34 and trichohyalin.
Four times the free radical defence
In clinical trials our Cymbidium orchid complex was shown to target the microscopic imperfections in the cuticle and fill in the gaps for mirror-like shine, and to act as a natural moisture balancer, keeping essential moisture in and excess moisture out. Its orchicyanins scavenge up to four times more free radicals than vitamins E and C.
Source: REDAVID clinical testing of the Cymbidium orchid complex.
Made the slow way
Skincare grade formulas built from hand-picked, top shelf ingredients, then stress tested behind the chair for three years before they ever reach a shelf. We only ship perfected formulas. Made in Canada with domestic and imported ingredients, filled in our Ontario lab.
Family owned since 2012. Cruelty free, paraben free, Fair Trade.
Key ingredients
Shea butter
Rebuilds the moisture barrier lightening strips away. Rich in essential fats, phytosterols and vitamins A, D, E and F.
Cymbidium orchid complex
Rehydrates and protects against free radicals. Our signature ingredient, in every collection we make.
Pro-vitamin B5
Strengthens, shines and softens. Pantothenic acid, one of the few vitamins hair visibly responds to.How to use
- Cleanse with Blonde Therapy Shampoo, or a moisturising shampoo on non-toning days.
- Apply from the ears down and distribute evenly.
- Comb through while it is still in, then leave two to three minutes.
- Rinse cool and rinse your hands. Finish with Blonde Dual Therapy on damp hair and set it with heat.
Use it at every wash, whichever shampoo you used. Lightened hair needs protein and moisture put back every single time.
Leonardo Redavid, founder
Feels like: Rich and slippery, rinses clean. Smells like: Soft violets and vanilla.
Complete the routine
Blonde Therapy®
Frizz Tame and Shine
Questions, answered
Made in Canada with domestic and imported ingredients. Formulated and filled in our Ontario lab by a family-owned company, born behind the chair in Vancouver in 2012.


















