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Clean, powerful plant science.
Skincare grade haircare with 60% to 99%+ natural/natural derived ingredients.
Shop our collections and find personalized hair regimens for your beautiful self.
Best Selling Products
Good Vibes. Hair Conscience!
We’re a family owned company that makes products we’d WANT our kids and loved ones to use…because beauty shouldn’t come with risk.
Our haircare solutions are defined more by what’s NOT in them, than what is.
