The story
This is the one stylists get possessive about. Worked between the palms it turns tacky, almost gluey, and that grip is what lets you build a shape. Then it disappears into the hair and finishes matte and weightless, forming a microscopic lattice around each strand that holds without stiffness. Rapeseed fatty acids keep the hair conditioned inside the hold and the HydraVolume complex amplifies whatever definition you have created. Subtle or extreme, it stays where you put it.
What it does
- Rich, creamy styling tool
- Moves like a glue, finishes matte
- Non-tacky, weightless hold
- Create subtle or extreme definition
- Forms a microscopic lattice
- Delivers style that lasts
Made the slow way
Skincare grade formulas built from hand-picked, top shelf ingredients, then stress tested behind the chair for three years before they ever reach a shelf. We only ship perfected formulas. Made in Canada with domestic and imported ingredients, filled in our Ontario lab.
Family owned since 2012. Cruelty free, paraben free, Fair Trade.
Key ingredients
Rapeseed oil fatty acids
Smooth and rehydrate, so texture never turns to frizz. Behenic acid slows water loss and keeps the moisture balance while the style holds.
HydraVolume complex
Volumizes and amplifies the definition you build. Our own complex, developed for the stylers.
Castor oil derivative
Slip and shine, so the creme spreads and never drags. Nearly 90% ricinoleic acid, naturally conditioning.How to use
- Start with a pea sized amount and warm it between your palms until it turns clear.
- On dry hair, rake through with your fingers for separation, or twist sections for definition.
- On damp hair, work it through before a blow dry for a piecey, lived-in finish.
- Build in small amounts only where you need it. Set with Working Spray, or lock a formal look with Max Hold Spray.
Apply Texture Creme to towel dried hair. Use a small vent brush and a blow dryer with the nozzle attachment, and alternate combing the hair on top from side to side to give it a slightly tousled look. Set it with a jet of hairspray.
Leonardo Redavid, founder
Feels like: Tacky in the hands, matte in the hair. Smells like: Clean citrus and light florals.
Complete the routine
Frizz Tame and Shine
Questions, answered
Made in Canada with domestic and imported ingredients. Formulated and filled in our Ontario lab by a family-owned company, born behind the chair in Vancouver in 2012.














