The story
This is the step that changes the routine. One pump of Tone and Repair, one pump of Shine, emulsified until your hands turn lavender, then worked from the crown down through the lengths until the hair is fully coated. Blow dry it in completely, because the heat is what sets it. Tone and Repair carries violet pigment, coconut oil and Dynagen-R into the strand; Shine closes the cuticle over the top. Jaw dropping, fast results, and it is designed for daily use.
What it does
- Tones and repairs over processed and environmentally damaged hair
- Detangles and mends split ends
- Delivers renewed strength and body
- Closes and seals the cuticle, amplifying shine
- Rebalances moisture and offers increased body and fullness
Clinically backed repair
Dynagen-R is our patented hair technology, sourced in France and exclusive to REDAVID: a yeast protein fermented from Fair Trade sugar cane that is molecularly similar to your own hair protein, so it bonds into damaged patches instead of sitting on top. In laboratory testing it raised the markers of hair strength and structure by 50.94% against an untreated control. Three phases, every time you use it: Rebuild, Rehydrate, Reseal.
Source: REDAVID clinical testing, Dynagen at 1%. Markers measured: keratin 14, 17 and 71, collagen I and IV, CD34 and trichohyalin.
Four times the free radical defence
In clinical trials our Cymbidium orchid complex was shown to target the microscopic imperfections in the cuticle and fill in the gaps for mirror-like shine, and to act as a natural moisture balancer, keeping essential moisture in and excess moisture out. Its orchicyanins scavenge up to four times more free radicals than vitamins E and C.
Source: REDAVID clinical testing of the Cymbidium orchid complex.
Made the slow way
Skincare grade formulas built from hand-picked, top shelf ingredients, then stress tested behind the chair for three years before they ever reach a shelf. We only ship perfected formulas. Made in Canada with domestic and imported ingredients, filled in our Ontario lab.
Family owned since 2012. Cruelty free, paraben free, Fair Trade.
Key ingredients
Cymbidium orchid complex
Seals the cuticle for shine and rebalances the moisture underneath. Our signature ingredient, in every collection we make.
Coconut oil
Reproteinizes and rehydrates in the Tone and Repair step. One of the few oils shown to reduce protein loss from hair.
Biofunctional vitamin E
A stabilised antioxidant for hair and scalp. Keeps its potency where ordinary vitamin E degrades.
Willow bark extract
Softens the hair and adds body. A gentle natural exfoliant that keeps the scalp clear.How to use
- Shampoo and condition with Blonde Therapy, then towel dry and detangle.
- Dispense one pump from each side into your hand and emulsify. It is ready when your hands are a light lavender.
- Apply to damp hair at the crown and roots, pressing in, then work down through the lengths and ends until the hair is fully coated.
- Blow dry the product in until the hair is 100% dry. Heat is a key step. Want a lighter look next time? Use more product.
This is the step that lets you tone with the shampoo only once a week. Over-toning in the shower is what turns ends lilac; the leave-in keeps the ash without the extra wash.
Leonardo Redavid, founder
Feels like: Two creams that emulsify to lavender silk. Smells like: Soft violets and vanilla.
Complete the routine
Blonde Therapy®
Blonde Therapy®
Frizz Tame and Shine
Questions, answered
Made in Canada with domestic and imported ingredients. Formulated and filled in our Ontario lab by a family-owned company, born behind the chair in Vancouver in 2012.











