The story
Blonde Therapy works because the three steps do different jobs. The shampoo tones and cleanses, the conditioner repairs and detangles, and the leave-in treatment tones between washes and seals the cuticle with heat. Used together they take hair from brass to ash and keep it there, with Dynagen-R rebuilding the protein that lightening removes at every step. This is the set we recommend to anyone maintaining blonde, silver or gray hair at home.
What it does
- The complete three-step Blonde Therapy system
- Neutralizes and removes brassiness at every step
- Reproteinizes and prevents breakage with Dynagen-R
- Maintains rich hydration and shine
- No peroxide, no ammonia, no developer
Clinically backed repair
Dynagen-R is our patented hair technology, sourced in France and exclusive to REDAVID: a yeast protein fermented from Fair Trade sugar cane that is molecularly similar to your own hair protein, so it bonds into damaged patches instead of sitting on top. In laboratory testing it raised the markers of hair strength and structure by 50.94% against an untreated control. Three phases, every time you use it: Rebuild, Rehydrate, Reseal.
Source: REDAVID clinical testing, Dynagen at 1%. Markers measured: keratin 14, 17 and 71, collagen I and IV, CD34 and trichohyalin.
Four times the free radical defence
In clinical trials our Cymbidium orchid complex was shown to target the microscopic imperfections in the cuticle and fill in the gaps for mirror-like shine, and to act as a natural moisture balancer, keeping essential moisture in and excess moisture out. Its orchicyanins scavenge up to four times more free radicals than vitamins E and C.
Source: REDAVID clinical testing of the Cymbidium orchid complex.
Made the slow way
Skincare grade formulas built from hand-picked, top shelf ingredients, then stress tested behind the chair for three years before they ever reach a shelf. We only ship perfected formulas. Made in Canada with domestic and imported ingredients, filled in our Ontario lab.
Family owned since 2012. Cruelty free, paraben free, Fair Trade.
Key ingredients
Cymbidium orchid complex
Rehydrates and scavenges free radicals in all three products. Our signature ingredient, in every collection we make.
Shea butter
Rebuilds the moisture barrier lightening strips away. Rich in essential fats, phytosterols and vitamins A, D, E and F.
Violet pigment and pro-vitamin B5
Cancel brass on the surface while B5 strengthens and softens underneath. Violet sits opposite yellow on the colour wheel, which is the whole science of toning.How to use
- Once or twice a week, wash with Blonde Therapy Shampoo for two to three minutes and rinse well.
- Every wash, condition from the ears down, comb through, leave two to three minutes and rinse cool.
- On damp hair, mix one pump each of Tone and Repair and Shine, work from crown to ends, and blow dry it in completely.
- Between toning washes, use a moisturising shampoo and keep the conditioner and treatment going.
Feels like: Silky, and lavender in your hands. Smells like: Soft violets and vanilla.
Complete the routine
Blonde Therapy®
Blonde Therapy®
Frizz Tame and Shine
Questions, answered
Made in Canada with domestic and imported ingredients. Formulated and filled in our Ontario lab by a family-owned company, born behind the chair in Vancouver in 2012.











