- WHY REDAVID®?
- Hair Lookbook
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The current trend in hair repair is: protein. But these artificial and natural "reproteinizers" have one big problem: they only target protein loss itself. But with the variety of different types of damage hair can be subjected to...protein alone isn't enough.
We sourced a more "perfect protein" found in nature that does more than just reproteinize. Derived from fermented sugar cane, this unique yeast protein is called saccharomyces cerevisiae.
This unique plant protein has a molecular makeup similar to hair. This allows it not only to be readily accepted, but it seamlessly bonds and fills in damaged hair patches.
It is loaded with a high protein value, essential amino acids, and vitamins. It contains Vitamin B complex (mostly Thiamine), Riboflavin, Niacin, Panthotenic Acid and ergo-sterol (an excellent source of Vitamin D).
It boosts 4 key components naturally found in hair to make hair strong and healthy:
Hair that is structurally damaged is dull, porous, and with visible damage.
The compromise of the moisture barrier leads to hair that is frizzy, coarse and dull.
External damage is characterized by an aged, weathered and is highly porous.
Collagen, keratin and hair proteins are replaced, while existing levels are boosted for stronger hair.
HydroNutrient Complex deposits vitamins and amino acids to renew moisture balance.
Cuticle layers are repaired and resealed for free radical/humidity resistance & enhanced shine.