Who We Are

In formulation, we believe in clean, powerful plant science. We look to nature first: sourcing “hair fixes” from plants, formulating with 60% to 99+ natural/natural derived ingredients.

*All but two of our skus are considered 100% Vegan (Texture Creme and Cedarwood Leave-In Conditioner are not currently, but we are working on revising the formula in the future).

We believe health hair starts at the root! Our formula relies on skincare grade vitamins, minerals and amino acids that help to promote healthy scalp conditions.

Our innovative color protective technology ensures long lasting color retention after haircoloring, toning and glossing services. It’s your haircolor insurance!

Recent scientific studies have raised some concerns regarding cumulative exposure to parabens as a preservative. We use paraben-free, effective preservatives to maintain shelf life.

We use sulfate-free technology and formulate all of our shampoos with next generation ingredients that offer luxurious lather, but gentle on natural hair & scalp oils and haircolor.

If you are sensitive to gluten, innovative new technology allows us to use gluten-free wheat-derived ingredients (such as hydrolyzed wheat protein) in some of our products without risk.

We have a firm commitment against animal testing. Not only do we never test our products on animals, but we also don’t endorse, request or commission any animal testing on our behalf.

We are proud that all of our ingredients are harvested using Fair Trade practices. The global movement of fair trade in the simplest sense means that people are put first over profit.

All but 2 of our skus are 100% recycleable. Blonde Dual Therapy and Orchid Oil Dual Therapy must have the gold/silver collar removed before you can recycle it.

Our haircare and styling products are specifically formulated to be gentle on hair extensions. Free of harsh chemicals that can damage tapes, glues and bonds, you express your style freely!