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OUR HISTORY

Marco & Leonardo Redavid

Family, Love & Hair

Over a decade ago, Leonardo Redavid distilled a lifetime of knowledge in hair and poured it into a bottle. His namesake became not just a promise of education matters…but of care and styling tools that ROCK behind the chair and at home.

Created behind the chair and not in a boardroom, REDAVID is a promise of something better. Something unique. Top shelf-ingredients and a brand that is an authentically Canadian luxury haircare brand, made in British Columbia...and run by father and son.

Over 10 years later, Leonardo Redavid still touches almost every single bottle, canister or jar that makes it's way out of our labs to you. For all that is changed, for how much we've grown, the foundations on which REDAVID were built are as humble as they are honest: a father, a son and a whole lot of love for hair.

“When you think of the best haircare products, you think Paris, you think Italy, you think Spain. I want people to think of Vancouver.”

~ Marco Redavid

OUR HISTORY

2007

REDAVID Core Line created, worked with leading cosmetic chemist.

2008

The “Rise of Hair Oils”, but REDAVID looked to plant oils as opposed to nut oils.

2010

Perfected, REDAVID launched at Leonardo’s 8 chair salon, selling $5,000 in retail a month!

2012

Securing investor backing, REDAVID repackaged and sold salon direct throughout B.C.

2014

Guerrilla marketing campaign in downtown B.C. with street makeovers filmed & broadcast.

2014

Launched with first beauty supply distributors, selling REDAVID in all western Canadian provinces

2015

New styling products added based on demand & feedback (hairspray, pomade, etc.)

2016

REDAVID commits to social media advertising campaigns and growth of fan base.

Q1: 2017

New packaging launch and launch of a new orchid oil based collection for curly, kinky, wavy & damaged hair.

Q2: 2017

Cosmoprof North America launch, signing with Dawson & Associates. Signing with Talk Shop PR agency.
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