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THE FUTURE OF BLONDE CARE.
FROM BRASS TO ASH.

Presenting Blonde Therapy®, a 3-step system for clients to use at home for the DAILY care of blonde and highlightened hair. This shampoo, conditioner and leave-in treatment and toner, offers clients a chemical-free customizable daily toning experience while neutralizing brassiness that leaves hair in better condition than it found it.

More than just ANOTHER blue or purple tinted shampoo.

These three products redefine what a client can do at home. These can be used every day, plus they can be used to customize how much of that warmth they want to neutralize on any given day.

A new way to tone hair, chemical free

Clients start with 1 pump of each of the Blonde Dual Therapy to start after using the Blue Therapy Shampoo and Condition and they go from there.

No color correction, no damage.

Since this is a rinse out system, they can’t harm the highlights and blonde work done in the salon. This really gives clients at home new ways to express how cool of a blonde they want to be in between services.

BLONDE THERAPY PRODUCTS

SEE THE DEMONSTRATION

Marco and Leonardo Redavid with our Artistic Team Leader Katherine Sims shows how Blonde Therapy works during our Launch Party Event.

BEFORE & AFTER RESULTS

Just one application of Blonde Therapy. No chemical toning, no color. Washes right out.
Click and drag to see before and after

VISUAL STEP BY STEP

Begin with Blonde Therapy Shampoo and Conditioner. When complete, towel dry the the hair, and comb through. The product MUST be applied to wet hair.
Dispense one pump from each side of Blonde Dual Therapy into your hand.
Emulsify the product together thoroughly in your hands.
The product is thoroughly mixed when it appears as a light lavendar color in your hands.
Starting at the midshaft, press the product well into the hair shaft to throughly coat the hair.
Work your way down through the lengths and ends, massaging the product thoroughly into the hair.
Repeat working it in as necessary until the hair is completed coated.
Once thoroughly applied, begin blow drying it into the hair. Heat is required for the product to oxidize into the hair. This is a key step.
Continue blow drying until the product until the hair is 100% dry and the product is fully adhered to.
Style as desired and the treatment is complete.
Express your blonde, your way. Want to go lighter tomorrow? Use more! Too light? Use less! You're in control.

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